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Tag: marketing

Branding Bhagat: 5 points about Brand CB and 1 Indian Girl

Update: Since I published this blog in 2017, I have had the opportunity to read Ms. Bajpai’s book. The stories bear no resemblance to each other. At all. Her story draws significantly on Bhagat’s college romance formula. This accusation was a cheap publicity stunt. When the news broke that Chetan Bhagat was being sued for […]

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