Branding Bhagat: 5 points about Brand CB and 1 Indian Girl

Update: Since I published this blog in 2017, I have had the opportunity to read Ms. Bajpai's book. The stories bear no resemblance to each other. At all. Her story draws significantly on Bhagat's college romance formula. This accusation was a cheap publicity stunt. When the news broke that Chetan Bhagat was being sued for … Continue reading Branding Bhagat: 5 points about Brand CB and 1 Indian Girl

What 3 pieces of pie can teach you about online authority

  Everybody loves pie, right? Wrong. I really don’t. That dislike leads to many awkward conversations with my husband’s pie-loving family this time of year. But, if you want to understand what it means to be an online authority, all you need to do is grab a piece of pie: power, influence, and expertise. Power … Continue reading What 3 pieces of pie can teach you about online authority

Cooking Indiano style

Today, Sevrine is making lasagna. She found the quick-cook Barilla noodles at the Haiko supermarket nearby. These noodles have one advantage: they fit in a square baking dish. Our toaster oven will not accommodate a large rectangular pan. So, if we can’t bake it in a square pan, we can’t bake it. It has been … Continue reading Cooking Indiano style