$2.2 billion reasons why authority matters

Right now. Yes, now, 11:25 am on Cyber Monday was the busiest time last year for online transactions. In 2012, Cyber Monday registered sales that made that day both the biggest shopping day of 2012 and the biggest shopping day online—ever. This year, Nielsen estimates that almost half (46%) of holiday shopping will be done … Continue reading $2.2 billion reasons why authority matters

The 12th man of content: your audience

The Clemson-Carolina game is a Thanksgiving weekend tradition. In the weeks before the event, Clemson fans begin posting taunts on Facebook and sharing images of Clemson’s tiger mascot strangling and burning Carolina’s chicken mascot. The rivalry is all in good fun for the fans. It almost doesn’t matter who wins. (I said almost.) Fans are why the … Continue reading The 12th man of content: your audience

What 3 pieces of pie can teach you about online authority

  Everybody loves pie, right? Wrong. I really don’t. That dislike leads to many awkward conversations with my husband’s pie-loving family this time of year. But, if you want to understand what it means to be an online authority, all you need to do is grab a piece of pie: power, influence, and expertise. Power … Continue reading What 3 pieces of pie can teach you about online authority