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Tag: starbucks

A TATA Alliance Starbucks: Foreign direct investment in India

Starbucks Powai entrance at night. On the door lintels, the signs say A TATA Alliance Starbucks in English on the right and in Hindi on the left.

For American expats, no brand epitomizes coffee better than Starbucks. Its ubiquitous presence in the US around every corner, in grocery stores, and at airports makes Starbucks a powerful symbol of brand USA. But, something is different about the Starbucks outlets in India. The signage outside the shop is not like other Starbucks coffee shops.

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