The 12th man of content: your audience

The Clemson-Carolina game is a Thanksgiving weekend tradition. In the weeks before the event, Clemson fans begin posting taunts on Facebook and sharing images of Clemson’s tiger mascot strangling and burning Carolina’s chicken mascot. The rivalry is all in good fun for the fans. It almost doesn’t matter who wins. (I said almost.) Fans are why the … Continue reading The 12th man of content: your audience